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Established in 2000 as Pyramid Distribution, Tritan Imports is a respected wholesale and distribution company in the surf, skate & fashion industry (New Zealand). I joined Tritan in 2016 and was tasked with moving the order processes from over the phone or via email / spreadsheets only, to online orders.
My main task here was to create a website that allowed this already thriving business to grow even further. To build an easy to navigate online store, only accessible by Tritan’s retailers and make it such a good user experience that the phones would stop ringing. It would be a way to move stock faster and make sure any old stock was easier to move on and not just lost somewhere in the warehouse.
This task wasn’t necessarily about finding more clients / customers but increasing the value of the current retailers making it easy for them to re-order on their own terms whenever they liked. 24/7
There were a couple of fun aspects to this project.
Creating gated content (locking the whole site off to unauthorised visitors) along with the ability to tag different retailers with different vendors/brands to allow them only to see the brands related to their store.
Keeping stock up to date between Tritan’s POS system (a seperate warehouse system different to shopify) and Shopify. This meant that both sales in the warehouse through their POS system, & online sales through Shopify could happen throughout the day without over-selling.
Being able to purchase multiple products easily from the collection page instead of having to go inside each product.
This also lead to building NZ Shopify retail websites for Rhythm, Jetpilot, Futures Fins, Creatures of Leisure and Leus Towels.
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