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Stay High Island Camping Co is a rental company started by Tim and Jane Herbst, locals living on Great Barrier Island. The idea emerged from seeing the joy and froth levels of their friends and family after borrowing a car to explore the island. With the increasing demand of both rental cars and accommodation (and increasing costs of the later) they started Stay High Island Camping Co in the hopes to bridge the gap and provide fellow adventurers with an easy, affordable, unique and convenient way to explore The Barrier.
My task was to build a website that allowed this beautiful idea to become a reality by creating a space that told tell their story, provided all the necessary information, and took a potential customer on a straight-forward journey to book their adventure.
There were a lot of chats about the intricacies and practicalities of how this process would happen, and making sure the user was going to have a pleasant and positive experience on the website.
After our initial conversations, we landed on shopify (Over Square space and WordPress) as the right platform to continue with this project. In the end, both parties were more than happy with the result.
A fun aspect to this project (for me) was the change from setting up a product based store (that ships physical products), to integrating a calendar system allowing customers to book date ranges and rent products.
We were able to make add ons simple for same date ranges (to increase the value of the customers) & also allow the option for different dates for specific add ons too.
Tim & Jane provided all their own images for this project and had most of their beautiful branding done before they came for my help. We talked a lot about strategies and how to make their site as user friendly as possible while putting all their ideas into a tangible form that told their brand story, attracted the right customers and was effective from launch to start driving bookings.
It’s fair to say, if you ever find yourself on Great Barrier Island, you’ll want to look these guys up for an adventure you won’t forget!
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